![]() In addition, you’ll want to keep in mind the following considerations: You’ll need to explain what the page, post, or other element is about, in a clear and concise manner. However, it’s just as important to understand how to create effective descriptions that produce results.Įach meta description you write should be a short summary of whatever content it’s attached to. Writing and optimizing your meta descriptionsĪt this point, you know how to add meta descriptions to your site and content. For now though, let’s wrap up by talking about how to write a meta description in WordPress. When you’re done setting up your meta descriptions, you may want to check out everything else Yoast SEO can do. These are all worth filling out, since the more information you can provide Google about your site, the better it will understand your content. There are similar fields in the Taxonomies and Archives tabs, letting you set meta descriptions specifically for categories, tags, and archives pages. This is useful if you don’t want to set an individual description for each piece of content, though we do recommend taking the time to write a unique meta description whenever possible: The Content Types tab enables you to create a meta description template that will be used for all of your posts, and another one for all pages. This is where you can set a description for your site’s homepage: Under the General tab, you’ll find another field labeled Meta description. ![]() To find these options, navigate to SEO > Search Appearance in your dashboard. If you want, you can add a few additional types of meta descriptions to your site. Step 2: Create general meta descriptions for your site and content types First, however, let’s check out some related options offered by Yoast SEO. We’ll discuss how to actually create a strong meta description shortly. Once you’ve added your meta description, you can save the post or page to apply it. ![]() Orange means it’s too short and red indicates that it’s too long – so green is what you’re aiming for: The bar underneath will change colors to let you know if your description is a good length. Click on the Edit Snippet button to display a few additional fields:Īs you can probably guess, you can set a meta description in WordPress by typing it into the field labeled Meta description. When you visit any post or page on your site after installing Yoast SEO, you’ll find a new section beneath the WordPress editor:Ĭheck out the tab labeled Enter your focus keyword. Step 1: Add a meta description to a post or page Go ahead and install Yoast SEO now, then proceed to the first step. It enables you to create focus keywords for your posts, optimize URLs, improve your content’s readability, and set up a meta description in WordPress. This free WordPress plugin offers a suite of useful features. When optimizing your site for search engines, Yoast SEO is an extremely valuable tool: How to set a meta description in WordPress (2 simple steps) Therefore, it’s worth learning how to create a meta description in WordPress. ![]() Plus, it will provide valuable information for Google either way. However, if you optimize your meta description carefully, there’s a good chance it will be shown to searchers, especially for your target keyword. Various factors can prompt the search engine to display its own generated description instead. Unfortunately, creating a meta description doesn’t guarantee that it will show up in Google. Google will pay attention to your meta descriptions, and use them to better understand what your content is about and who it might be relevant to. What’s more, setting up a custom meta description also provides information to the search engine itself. However, you’re probably in a better position than Googlebot to decide how your content should be described. Google will automatically create one by picking out a few sentences it thinks are relevant from your site. You don’t need to create your own meta description. Therefore, it plays a significant role in whether or not they choose to view your content. When someone stumbles across your content in a search engine, they’ll typically see a title, a URL, and a short paragraph known as a meta description:įor many potential visitors, this meta description helps to form their first impression of your site. How meta descriptions work (and why they matter)
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